Zonka Feedback Review 2026: Features, Pricing, and Top Alternatives

Zonka Feedback has come a long way. What started as a kiosk-based feedback tool for physical locations has grown into a full customer experience platform with surveys, automations, and multi-channel distribution. If you are evaluating Zonka, you are probably running a business where in-person feedback matters---hospitality, healthcare, retail, or multi-location services.

But here is the question nobody in the Zonka sales process will answer honestly: is Zonka Feedback the right fit for your specific needs in 2026, or are there better options?

We have spent considerable time analyzing Zonka’s feature set, pricing structure, and real-world performance. This review covers what Zonka does well, where it falls short, exactly what it costs, and the five best alternatives if it does not check every box for your business.

Full disclosure: we built Customer Echo, which competes in this space. We will be honest about where Zonka beats us and where we think we offer a better solution. You can judge for yourself.

What Zonka Feedback Does Well

Credit where it is due. Zonka has several genuine strengths that have earned it a loyal customer base.

Multi-Location Feedback Collection

Zonka was built from the ground up for businesses that need to collect feedback at multiple physical locations. Hotels, restaurant chains, hospitals, airports, and retail stores were the original target audience, and it shows. The platform makes it straightforward to deploy surveys across dozens or hundreds of sites and compare performance between them.

Location-based dashboards let managers see their own site’s feedback without being overwhelmed by company-wide data. Regional and corporate managers get rollup views that highlight underperformers and surface location-specific issues.

Offline and Kiosk Mode

This is where Zonka truly shines. Its offline mode allows tablets and kiosks to collect feedback without an internet connection. Responses are stored locally and sync automatically when connectivity returns. If you operate in environments with unreliable internet---remote retail locations, outdoor event venues, or healthcare facilities with restricted WiFi---this capability is genuinely hard to find elsewhere.

The kiosk mode transforms any iPad or Android tablet into a dedicated feedback terminal. You can lock the device to a single survey, set up idle screens with your branding, and automatically reset between respondents. For businesses that want a physical feedback station at their reception desk, checkout counter, or waiting room, Zonka’s kiosk implementation is among the best in the market.

CX Survey Methodology

Zonka supports all the standard customer experience survey types: NPS, CSAT, CES, and custom surveys. Each comes with purpose-built dashboards, trend tracking, and follow-up automation. The NPS implementation is particularly solid, with segmentation by promoter/passive/detractor and automated workflows triggered by score ranges.

The survey builder itself is flexible. You get conditional logic, question branching, piping, and a variety of question types including rating scales, multiple choice, open text, and matrix questions. It is not as visually polished as Typeform, but it is more functionally complete for CX use cases.

Integrations Ecosystem

Zonka integrates with a respectable list of tools: Salesforce, HubSpot, Zendesk, Freshdesk, Intercom, Slack, Microsoft Teams, Zapier, and more. The Salesforce and HubSpot integrations allow two-way data sync, meaning you can trigger surveys based on CRM events and push feedback data back into contact records. For teams that live in their CRM, this is valuable.

The API is well-documented and capable enough for custom integrations, though it does not match the depth of enterprise platforms like Qualtrics.

White-Label Capabilities

Zonka offers full white-labeling on higher-tier plans. Custom domains, branded emails, your logo everywhere, no Zonka branding visible to your customers. For agencies and consultancies that resell feedback services, or brands that want a seamless experience, white-labeling is a meaningful differentiator.

Where Zonka Falls Short

No platform is perfect, and Zonka has some real limitations that you should understand before committing.

Limited AI Depth

This is Zonka’s most significant gap in 2026. The platform offers text analytics and word clouds, which were impressive five years ago but feel dated now. You get basic sentiment detection (positive, negative, neutral) and keyword frequency analysis, but you do not get the contextual understanding that modern NLP engines provide.

For example, if a customer writes “The room was clean but the noise from the hallway made it impossible to sleep,” Zonka’s text analytics will tell you “clean” and “noise” are frequently mentioned words. Customer Echo’s intelligence engine understands that the sentiment on cleanliness is positive while the sentiment on noise is negative, and categorizes them as separate operational themes.

When you are processing hundreds or thousands of feedback responses per month, this difference in analytical depth translates directly into how quickly you can identify and fix problems. Manual reading does not scale, and basic word clouds do not replace it.

Smaller Ecosystem and Community

Compared to market leaders like SurveyMonkey and Qualtrics, Zonka has a smaller user community. This means fewer third-party tutorials, templates, and integrations. If you encounter an unusual use case, you are more likely to be relying on Zonka’s support team directly rather than finding a community-sourced solution.

Zonka’s documentation is adequate but not comprehensive. Some advanced features require contacting support to understand fully, which can slow down implementation for technical teams who prefer self-service documentation.

Reporting Gaps

While Zonka’s dashboards are functional, they lack the customization depth that data-driven teams expect. Custom report building is limited---you can filter and segment, but creating truly bespoke dashboards with custom visualizations requires exporting data to a BI tool.

Cross-channel reporting is another weak point. If you collect feedback through kiosks, email, and web forms, comparing performance across these channels within Zonka is not as intuitive as it should be. The data is there, but the reporting layer does not make cross-channel analysis easy.

Google Business Integration Is Minimal

For businesses where Google reviews drive customer acquisition, Zonka’s Google Business integration is disappointing. You cannot route satisfied customers to leave Google reviews or intercept dissatisfied customers before they post negative reviews publicly. This is a feature that platforms like Customer Echo have built as a core capability, and its absence in Zonka is notable for any business that depends on local search visibility.

Interface and User Experience

Zonka’s interface is functional but not modern. The design feels like it was last refreshed several years ago. Navigating between features can require more clicks than expected, and the learning curve for new team members is steeper than simpler tools. This is not a dealbreaker, but in a market where competitors are investing heavily in user experience, it is worth noting.

Zonka Feedback Pricing Breakdown

Zonka’s pricing has changed several times, and the current structure can be confusing. Here is what you actually need to know as of early 2026.

Free Plan

Zonka offers a free plan that is limited to 3 surveys, 100 responses per month, and basic features. It is useful for testing the platform but not practical for ongoing business use. No automations, no integrations, no white-labeling.

Starter Plan ($49/month)

The Starter plan unlocks unlimited surveys and up to 2,500 responses per month. You get basic reporting, email distribution, and web surveys. NPS, CSAT, and CES survey types are included. However, you do not get offline mode, kiosk capabilities, or advanced automations at this tier.

Professional Plan ($99/month)

This is where Zonka starts to become genuinely useful. The Professional plan adds offline mode, kiosk functionality, workflow automations, and integrations with Salesforce, HubSpot, and Zapier. You get 10,000 responses per month and team collaboration features.

Growth Plan ($199/month)

The Growth plan adds white-labeling, advanced reporting, and 25,000 responses per month. This tier is designed for agencies and larger organizations that need custom branding and more sophisticated data analysis.

Enterprise Plan (Custom Pricing)

For large organizations with complex requirements, Zonka offers custom enterprise agreements. These include dedicated account management, custom integrations, SLA guarantees, and unlimited responses. Pricing is typically negotiated based on volume and feature requirements.

The Hidden Cost Issue

Here is what the pricing page does not make obvious: many of Zonka’s most valuable features are locked behind the Professional plan or higher. If you need offline mode and kiosk capabilities---which are arguably Zonka’s biggest differentiators---you are looking at a minimum of $99/month. That is competitive but not cheap, especially when you consider that some of those capabilities are available elsewhere at lower price points or bundled differently.

Additionally, response limits can catch growing businesses off guard. If you are a multi-location business collecting feedback at 20+ sites, 2,500 responses per month on the Starter plan may not be enough, pushing you to the Professional tier quickly.

Quick Comparison Table: Zonka vs Alternatives

Feature	Zonka Feedback	Customer Echo	SurveyMonkey	Typeform	Qualtrics	SurveySparrow
AI Analysis	Basic (word clouds)	Advanced NLP	Basic	None	Advanced	Basic
QR Code Collection	Yes	Built-in	No	No	Limited	Yes
Voice Feedback	No	Whisper-powered	No	No	No	No
Offline/Kiosk Mode	Yes (best-in-class)	No	No	No	Limited	Yes
Case Management	Limited	Built-in	No	No	Yes	No
Google Business Integration	Minimal	Native	No	No	No	No
NPS/CSAT/CES	All three	All three	Yes	Limited	All three	All three
White-Labeling	Yes ($199+ plan)	No	No	Yes ($83+ plan)	Yes	Yes
Starting Price	$49/mo	$49/mo	$25/mo	$25/mo	Custom ($$$$)	$19/mo
Best For	Kiosk/offline feedback	AI + QR + voice	Simple surveys	Beautiful forms	Enterprise CX	Conversational surveys

Top 5 Zonka Feedback Alternatives

1. Customer Echo --- Best for AI-Powered Feedback Intelligence with QR Codes and Voice

If your primary frustration with Zonka is the limited depth of its AI analysis, Customer Echo is the most direct upgrade. The platform was built around a core thesis: collecting feedback is the easy part; understanding it and acting on it is where most businesses fail.

Why choose Customer Echo over Zonka:

• AI that actually understands context. The intelligence engine uses NLP to parse meaning from open-ended feedback, not just count keywords. It identifies themes, scores sentiment at the topic level, and surfaces actionable insights without manual analysis.
• Voice feedback is a channel, not a gimmick. Customers record audio feedback that is transcribed using OpenAI Whisper and analyzed alongside text responses. For customers who hate typing on phones---especially older demographics---this dramatically increases response rates.
• Google Business integration closes the reputation loop. Happy customers are prompted to leave public reviews. Unhappy customers are routed to your team. This single feature can transform your Google rating over time.
• Case management is built in. Negative feedback automatically creates trackable cases with assignment, escalation, and resolution workflows. Zonka offers limited follow-up capabilities, but nothing approaching a true case management system.
• 5-minute setup, no IT required. Generate QR codes, embed web forms, or share survey links. No tablets, no kiosks, no offline sync to manage.

Where Zonka beats Customer Echo:

Zonka’s offline kiosk mode is genuinely best-in-class. If you need tablets collecting feedback in environments without internet connectivity, Zonka handles this better. Customer Echo’s QR-based approach requires the customer’s phone to have connectivity, which is not always available in every environment.

Pricing: Starting at $49/month with AI analysis, multi-channel feedback collection, and case management included.

2. SurveyMonkey --- Best for Simple, Familiar Surveys

SurveyMonkey is the tool most people think of when they hear “online survey.” It has been around since 1999, and its template library and brand recognition are unmatched. If your needs are straightforward---create a survey, send it out, look at the results---SurveyMonkey does this with minimal friction.

Why choose SurveyMonkey over Zonka:

• Massive template library. Hundreds of pre-built survey templates across industries and use cases. If you need a customer satisfaction survey up and running in 15 minutes, SurveyMonkey makes it trivially easy.
• Brand recognition increases response rates. Recipients trust and recognize SurveyMonkey, which can meaningfully improve completion rates compared to lesser-known platforms.
• Lower entry price. Individual plans start at $25/month, which is half of Zonka’s Starter plan.
• Simpler interface. If your team does not need kiosk mode, offline collection, or advanced CX features, SurveyMonkey’s simpler interface means less training and faster adoption.

Where Zonka beats SurveyMonkey:

SurveyMonkey has no offline mode, no kiosk capabilities, no QR code collection, and very basic AI analysis. If you need physical location feedback or sophisticated CX measurement, SurveyMonkey is too limited. For a deeper dive, see our SurveyMonkey alternatives guide.

Pricing: Free tier available. Paid plans start at $25/user/month. Team plans from $75/user/month.

3. Typeform --- Best for Beautiful, Conversational Forms

Typeform wins on aesthetics. Its one-question-at-a-time interface makes surveys feel like conversations, and the visual customization options are the best in the market. If brand experience is paramount and you want your feedback forms to reflect the same care as your product design, Typeform delivers.

Why choose Typeform over Zonka:

• Best-in-class design. Full control over fonts, colors, images, layouts, and animations. Your surveys look like they were designed by your creative team, not generated by software.
• Higher completion rates. The conversational format reduces cognitive load and dropout. Typeform consistently reports higher completion rates than traditional survey layouts.
• Strong integration ecosystem. Native integrations with HubSpot, Slack, Google Sheets, Zapier, and dozens more.
• Logic jumps are intuitive. Building conditional survey flows in Typeform is more intuitive than in most competing platforms, including Zonka.

Where Zonka beats Typeform:

Typeform has no AI analysis, no offline mode, no kiosk capabilities, no NPS/CSAT tracking, and no case management. It is a form builder, not a CX platform. If you need to measure and manage customer experience rather than just collect data, Typeform leaves major gaps.

Pricing: Free tier (10 responses/month). Basic plan at $25/month. Business plan at $83/month.

4. Qualtrics --- Best for Enterprise-Grade Experience Management

Qualtrics is the enterprise standard for experience management. If your organization has a dedicated CX team, substantial budget, and complex research needs, Qualtrics offers unmatched depth across survey methodology, statistical analysis, and compliance certifications.

Why choose Qualtrics over Zonka:

• Unmatched analytical sophistication. Regression analysis, conjoint studies, MaxDiff, significance testing---Qualtrics supports every research methodology in the textbook.
• Enterprise compliance. SOC 2 Type II, HIPAA, GDPR, FedRAMP. If your compliance checklist is extensive, Qualtrics checks every box.
• Massive integration ecosystem. Native integrations with Salesforce, SAP, ServiceNow, Workday, and hundreds of enterprise tools.
• AI-powered text analytics. Qualtrics Text iQ provides sophisticated topic modeling and sentiment analysis that outperforms Zonka’s text analytics significantly.

Where Zonka beats Qualtrics:

Price. Qualtrics enterprise contracts start at five figures annually, often reaching $50,000-$150,000+/year. For SMBs and mid-market companies, Qualtrics is overkill both in complexity and cost. Zonka gives you 80% of the CX measurement functionality at a fraction of the price. See our detailed best feedback tools comparison for more context.

Pricing: Custom pricing only. Expect $1,500+/month minimum.

5. SurveySparrow --- Best for Conversational Surveys at a Lower Price

SurveySparrow positions itself as a more affordable alternative to Typeform with additional CX features baked in. It offers both conversational and classic survey formats, recurring surveys, and basic QR code support---making it a viable Zonka alternative for budget-conscious teams.

Why choose SurveySparrow over Zonka:

• Lower entry price. Individual plans start at $19/month, significantly cheaper than Zonka’s $49 starting point.
• Conversational format. The chat-like survey interface achieves higher engagement than traditional survey layouts, similar to Typeform but at a lower price.
• Recurring survey automation. Schedule NPS or CSAT surveys to go out automatically at set intervals without manual intervention.
• Offline mode available. SurveySparrow offers mobile-based offline collection, though it is not as robust as Zonka’s dedicated kiosk mode.

Where Zonka beats SurveySparrow:

Zonka’s kiosk mode is more mature, its offline capabilities are more reliable, and its CX analytics dashboards are more sophisticated. SurveySparrow’s AI analysis is also basic---word clouds and basic sentiment, similar to Zonka’s limitations. If you need best-in-class kiosk feedback with solid reporting, Zonka is the better choice.

Pricing: Free tier available. Starts at $19/month for individuals. Business plans from $79/month.

How to Choose the Right Zonka Alternative

Choosing a feedback platform is not about finding the tool with the most features. It is about finding the tool that matches how your business actually operates and what you need to learn from customers.

Here is a decision framework:

Choose Zonka If…

• Offline kiosk feedback collection is a non-negotiable requirement
• You need white-labeling for client-facing feedback services
• Your analysis needs are modest and you are comfortable with basic text analytics
• You are already invested in the platform and switching costs are high

Choose Customer Echo If…

• AI-powered feedback analysis is more important than kiosk mode
• You need QR code and voice feedback channels at physical locations
• Google Business review management matters to your business
• You want built-in case management for service recovery
• You need to understand why customers feel the way they do, not just what they said
• You operate multiple locations and need comparative intelligence

Choose SurveyMonkey If…

• Your needs are straightforward: create surveys, distribute them, view results
• Brand recognition and template library matter more than advanced analytics
• You want the lowest possible learning curve for your team
• Physical location feedback is not a priority

Choose Typeform If…

• Survey design and brand experience are your top priorities
• You need high completion rates on web-based forms
• Your feedback use case does not require NPS tracking, case management, or AI analysis
• Visual polish matters more than analytical depth

Choose Qualtrics If…

• You have a dedicated CX team and substantial budget (five figures annually)
• You need advanced survey methodology (conjoint, MaxDiff, statistical modeling)
• Enterprise compliance certifications are required
• You need the largest possible integration ecosystem

Choose SurveySparrow If…

• Budget is your primary constraint and you need the lowest possible entry price
• Conversational survey format is appealing
• Your CX measurement needs are moderate
• You want recurring survey automation without complexity

The Bottom Line on Zonka Feedback

Zonka Feedback is a competent CX platform that has earned its reputation in the kiosk and offline feedback space. If your primary use case involves collecting feedback on tablets at physical locations without internet connectivity, Zonka remains one of the strongest options available.

But the feedback industry has moved forward significantly since Zonka built its core product. AI-powered analysis, voice feedback, and intelligent review routing have become table stakes for businesses that want to do more than just collect data. In these areas, Zonka lags behind newer platforms that were built with these capabilities as foundational features rather than afterthoughts.

If you are currently evaluating Zonka, take advantage of free trials from the alternatives listed above. Deploy real surveys to real customers and compare not just the collection experience, but the quality of insights each platform surfaces from the same data. The tool that helps you understand your feedback fastest is the one that will deliver the most value.

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Wondering how Customer Echo’s AI stacks up against Zonka’s text analytics? Start a free trial and run both side by side. We are confident the difference will speak for itself.