Switch from Zonka Feedback to Customer Echo

Zonka Feedback offers multi-channel survey collection, but teams often find the interface complex and the analytics limited. Customer Echo delivers a cleaner experience with more powerful AI-driven insights.

Why Switch from Zonka Feedback

Zonka Feedback is a capable survey tool, but many teams experience friction that limits the value they get from their feedback program. Common reasons for switching include:

Complex interface: Zonka's feature-rich interface can be overwhelming, slowing down daily workflows for your team
Limited AI capabilities: Basic text analysis that requires manual configuration and does not surface insights automatically
Dashboard limitations: Reporting can feel rigid and hard to customize for different stakeholder needs
Pricing complexity: Multiple plan tiers with feature gating that makes it hard to predict costs as you scale
Support responsiveness: Teams report slow response times and limited onboarding assistance

The Experience Gap

Zonka Feedback tries to be everything for everyone. Customer Echo focuses specifically on turning customer feedback into actionable insights with the simplest possible workflow for your team.

What You Gain with Customer Echo

Customer Echo improves on Zonka Feedback in the areas that matter most for customer experience teams:

Smarter AI Analysis

Automatic sentiment detection: No manual configuration needed - AI categorizes every response instantly
Advanced theme extraction: Identify recurring topics and patterns across all feedback automatically
Predictive trend alerts: Spot emerging issues before they become widespread problems

Cleaner, More Intuitive Interface

Simplified navigation: Find what you need without clicking through complex menus
Focused dashboards: See the metrics that matter without information overload
Faster survey creation: Build and deploy surveys in minutes, not hours

Better Multi-Channel Collection

QR codes: Generate and manage codes for physical locations easily
Email and SMS: Automated distribution with smart timing
Web widgets: Clean, brandable feedback forms for your website
Kiosk mode: Reliable touchscreen feedback stations

Responsive Support

Dedicated onboarding: Hands-on migration assistance from our team
Fast response times: Priority support channels for all plans
Proactive guidance: Regular check-ins to optimize your feedback program

Step-by-Step Migration Process

Switching from Zonka Feedback to Customer Echo is a structured process our team has refined:

Step 1: Audit Your Zonka Setup

List all active surveys and feedback channels in Zonka
Document kiosk deployments and QR code placements
Note automation rules, alerts, and integrations
Identify which dashboards and reports stakeholders use

Step 2: Set Up Customer Echo

Create your organization and configure locations
Set up user roles matching your Zonka team structure
Configure alert rules and routing preferences

Step 3: Recreate Surveys and Channels

Build equivalent surveys using Customer Echo templates
Generate QR codes for physical locations
Configure email and SMS survey distribution
Set up web widgets and embed codes

Step 4: Migrate Data and Test

Export response data from Zonka
Import historical data into Customer Echo
Run parallel testing to validate accuracy
Verify all channels, alerts, and integrations work

Step 5: Complete the Switch

Replace Zonka survey links and QR codes with Customer Echo equivalents
Update kiosk devices to use Customer Echo
Redirect integrations and automations
Notify stakeholders about the new dashboard location

Data Migration Considerations

Moving your data from Zonka ensures continuity in your feedback tracking:

What to Export from Zonka

Survey responses: Export response data as CSV for all active surveys
Contact lists: Export customer email and phone lists used for survey distribution
Survey designs: Document question types, logic flows, and branching rules
Report configurations: Note key metrics and dashboard setups

Import Strategy

Customer Echo supports CSV import for historical responses
Map Zonka fields to Customer Echo data structures
NPS, CSAT, and CES scores transfer directly
Our team assists with field mapping and data validation

Channel Migration

QR codes need to be regenerated in Customer Echo and reprinted
Kiosk devices can be reconfigured to load Customer Echo surveys
Email templates and SMS workflows need to be rebuilt (typically improved in the process)
Plan for a 1-2 week overlap where both systems are active

Team Onboarding

Teams switching from Zonka typically find Customer Echo easier to use from day one:

For Survey Administrators

Cleaner interface means less time navigating menus
Survey creation is faster with better templates
Channel management is consolidated in one view

For Location Managers

Location-specific dashboards are easy to access
Alerts are clearer and more actionable
Mobile experience is optimized for on-the-go management

For Executives

Executive dashboards provide high-level insights without complexity
Automated reports deliver key metrics on schedule
Cross-location comparison is built in

Migration Support

Dedicated migration specialist assigned to your account
Live training sessions for each team role
Documentation and video guides for reference
Priority support throughout the transition

Post-Migration Optimization

After switching, use Customer Echo's advanced features to get more value from your feedback program:

Upgrade Your Analysis

Enable AI-powered sentiment analysis that goes beyond Zonka's basic text analytics
Set up automatic theme detection to discover patterns you were missing
Configure predictive alerts to catch issues before they escalate

Streamline Workflows

Simplify alert routing with cleaner rule configuration
Set up resolution tracking to close the loop on every negative feedback
Create escalation paths for unresolved issues

Optimize Collection

Review and improve survey designs based on completion rate data
Experiment with timing for email and SMS surveys
Deploy additional QR codes at underserved touchpoints

Measure the Improvement

Compare response rates to your Zonka baseline
Track time savings from simplified workflows
Monitor customer satisfaction trends after the switch
Measure team adoption and engagement with the platform

Frequently Asked Questions

How does Customer Echo compare to Zonka for kiosk feedback?

Customer Echo supports kiosk mode with a clean, touch-optimized interface. Kiosk setup is simpler and the offline capability ensures no feedback is lost. Most teams find Customer Echo kiosks more reliable and easier to manage.

Can I migrate my Zonka QR codes?

QR codes need to be regenerated in Customer Echo since they point to different URLs. Customer Echo makes it easy to generate and manage QR codes for all your locations. Plan to reprint and replace physical QR codes during migration.

Will I lose my historical NPS and CSAT data?

No. You can export all response data from Zonka and import it into Customer Echo. NPS and CSAT scores transfer directly, so you maintain trend continuity. Our team helps with the data mapping process.

Is Customer Echo easier to use than Zonka?

Yes. Customer Echo is designed with a focus on simplicity and clarity. Teams consistently report that daily workflows are faster and the interface is more intuitive than Zonka. Most users are productive on day one without formal training.

How long does migration from Zonka take?

Typical migrations take 1-3 weeks depending on the number of channels and locations. Simple setups can be migrated in a few days. Our dedicated migration specialist guides you through every step of the process.