How a 15-location restaurant chain tripled feedback collection and improved NPS from 28 to 52 with QR code feedback and AI-powered insights.
The Olive Garden Group, a 15-location restaurant chain, was struggling with a common problem: they had almost no visibility into what their customers actually thought. Their paper comment cards gathered dust on tables, generating a dismal 2% response rate. By the time a manager read a complaint, the customer was long gone.
Worse, negative experiences that went unaddressed were surfacing as one-star Google reviews, damaging the brand's online reputation. With no centralized system to track feedback across locations, each restaurant operated in a silo. Corporate had no way to compare performance, identify underperforming locations, or spot systemic issues before they spread.
The Olive Garden Group deployed Customer Echo across all 15 locations in a single afternoon. The rollout was straightforward: QR codes were placed on every table, at the host stand, and on receipts. Within hours, feedback started flowing in.
Customer Echo's AI-powered sentiment analysis processed every piece of feedback in real-time, categorizing it by topic (food quality, service speed, cleanliness, ambiance) and flagging urgent issues. Location managers received instant alerts via Slack when negative feedback came in, enabling them to intervene while the customer was still on-site.
Corporate gained a centralized dashboard showing NPS trends, satisfaction scores, and emerging issues across all 15 locations. For the first time, they could compare location performance side-by-side and identify which locations needed attention.
"We went from guessing to knowing exactly what our customers think at every location. The QR code feedback changed everything."
Start collecting real-time customer feedback at every table. Deploy QR codes across all your locations in minutes.