QR Code Feedback
Feedback collection using scannable QR codes at physical locations or on products.
Category
Feedback Collection
Full Definition
QR code feedback uses scannable Quick Response codes to collect customer feedback at physical locations, on products, receipts, or packaging. This method bridges the gap between physical experiences and digital feedback collection.
How QR Code Feedback Works: 1. Customer scans a QR code with their smartphone 2. They're directed to a mobile-optimized survey 3. Feedback is submitted and linked to the specific location/product 4. Results appear in real-time dashboards
Advantages of QR Code Feedback: - Immediacy: Capture feedback while the experience is fresh - Location-specific: Link feedback to exact locations, tables, or products - No app required: Works with any smartphone camera - Low friction: Customers can respond in under 30 seconds - Cost-effective: No hardware needed, just printed codes
Common Use Cases
Real-World Examples
Scenario
A restaurant places unique QR codes on each table tent. When scanned, the survey knows it's Table 14 on Thursday at 7pm.
Outcome
Manager can correlate low scores with specific servers' shifts and identify that Table 14 (near kitchen door) consistently gets noise complaints.
Scenario
A hotel places QR codes in rooms, lobby, spa, and restaurant β each linked to that specific area.
Outcome
Spa gets 4.9 ratings while restaurant gets 3.2. Hotel focuses improvement efforts on restaurant without affecting what's working elsewhere.
Scenario
A CPG company puts QR codes on product packaging: "Tell us what you think." Customers scan after using the product at home.
Outcome
First direct consumer feedback the brand has ever received (usually sold through retailers). They discover a packaging issue causing spills.